About us
ABOUT US
Snack with purpose
With all the diverse tastes our customers have today,
communities of snack lovers are growing
to explore new flavors and experiences.
Discover New Flavors
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Start with the customer – discover their cravings and satisfy them with our delicious snacks.
Transforming snack time is possible.
We’ve done it before.
Meet our snack creators
Dedicated professionals driving our snack success
Tony Fred
Chief Executive Officer
Founder and chief innovator, Mark is the creative force behind our snack creations. He enjoys being hands-on in developing new flavors, marketing strategies, and enhancing customer satisfaction.
Sarah Lee
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Snack Officer
Jessica is a passionate food enthusiast who loves sharing her knowledge about healthy snacking. She engages with our community and inspires others to make better food choices.
Iris Joe
Chief Financial Officer
Emily, with her extensive background in food science, helps us create delicious snacks that delight our customers. She is dedicated to driving innovation and uses her expertise to elevate our brand in the snack industry.